Thursday, March 25, 2010

NY-Z...An Absolut Collaboration With Jay-Z

ABSOLUT Vodka presents The new mini-documentary "NY-Z" that captures one of the biggest shows of 2009 — Jay-Z’s September 11th Answer the Call concert at New York’s Madison Square Garden — and the hours leading up to the big performance.

Shot in black-and-white like iconic Big Apple odes Manhattan and The Naked City, director Danny Clinch’s short doubles as a behind-the-scenes look at Jay-Z’s life and the rapper’s love letter to the city that serves as his “muse,” from his earliest recollections of NYC to how it feels to sell out “the World’s Greatest Arena.” Check it out above..



  1. WOW! this was cool

  2. I never realized John Mayer was at that concert playing

  3. Jay is a living legend