Tuesday, September 28, 2010
Lil Wayne's "I Am Not A Human Being" Sets Digital Record...
Lil Wayne's "I Am Not A Human Being" (released digitally only,physical release coming out two weeks later on Oct. 12) according to Billboard, the album is projecting first week digital sales of 90,000 units for "I Am Not a Human Being"; second week digital sales of 25,000 units, and then the third week of digital and first week of physical is expected to do sales of 225,000 units, with 20,000 of that coming from digital.
What's the problem you ask? Well some worry that putting a digital release out early could turn into a trend. "Its disturbing," says one merchant. "Its definitely putting brick-and-mortar second, and we are going to lose business that we would normally get. How is the consumer going to know that the album will have a second physical release?"
Another merchant complains that with a little ingenuity, Lil Wayne could have had his birthday cake and eaten it too, and still left some for brick-and-mortar merchants. That merchant wonders why Lil Wayne just didn't offer a discount or a premium for fans who pre-ordered the album on his birthday, instead of choosing to alienate an entire retail channel.
I.E being that an album is being released early digitally, the actual stores that sell these albums physically, could be in danger of not having something to call a job, being that Wayne's album (which is currently number one on itunes) could sell a shit load of albums....