Thursday, August 12, 2010
Jay-Z To Kick Off World Basketball Festival/ Nike Hov's?
The inaugural World Basketball Festival kicks off today and they are celebrating it with a special performance by Jay-Z at New York's Radio City Music Hall... Mr. Z will perform after an appearance from the United States' Men Basketball World Championship Team that is currently in NYC training for the championships.
"We're excited to bring together the international prestige of Jay-Z and the USA Team on stage at famed Radio City Music Hall to open the first World Basketball Festival. This will be a historic night," said Trevor Edwards, Nike VP Global Brand and Category Management, who is sponsoring the event.
In other Jay-Z news the rapper has teamed up with Nike to present the "All black everything" Nike Air forces to represent each of the 5 countries participating in this event. Nike has donated the custom pairs for auction to benefit the Shawn Carter Scholarship Foundation....Damn! Check the look of the shoes below....