Rihanna Promo For Austrailian Leg Of Tour....

The Optus campaign follows a similar strategy which saw the company tie in with rock star Pink last year.

It gives users of the Optus pre-paid service an opportunity to win tickets to Rihanna’s ‘Last Girl on Earth’ tour, which comes to coming to Australia next year.

The ad was shot in LA by US-based Aussie director David Gaddie, with post production done in Sydney by Post Modern. The shoot saw Rihanna suspended on a series of wires.

The campaign will also include print, radio and digital.

Optus consumer marketing director Austin R. Bryan said: “This is a fantastic execution.”

M&C Saatchi executive creative director Ben Welsh said the campaign was “hugely ambitious given timings, and the budget wasn’t as big as the end result would suggest”.